Study About the Handmade Products Effect

Source: Yale School of Management

Experts present the first systematic set of studies exploring whether and how stated production mode (handmade vs. machine-made) affects product attractiveness. Four studies provide evidence for the existence of a positive handmade effect on product attractiveness.

To read more just click the link below:

http://som.yale.edu/sites/default/files/files/HandmadeSept2014.pdf

2017-11-18T08:56:04+08:00